Emily Nachshon of Razzamataz Medway

Meet Emily, franchisee of Razzamataz Medway

Emily Nachshon of Razzamataz Medway

Meet our new franchisees



Emily Nachshon in action at Razzamataz



“I really want to be able to enjoy the children while they are young and Razzamataz
gives you that flexibility.”


Profile: Emily Nachshon has been part of Razzamataz Medway as a dance teacher since opening. Emily combined working at Razzamataz with being a professional dancer appearing alongside artists such as Alexandra Burke and Tinie Tempah and performing at the Royal Variety Performance. She used her industry experience to become the Creative Director for the school’s West End and 02 performances and is now exceptionally proud to announce that she is the new Principal of Razzamataz Medway.


What business experience did you have? “I’ve never even stepped into an office but the support available at Razzamataz has
given me the confidence to go for it. As a freelance dancer and teacher, I’m used to being self-employed and promoting myself but running a theatre school requires a different skill set. My mum has asked why I don’t just set up on my own, but I knew the support of being in a franchise is invaluable. There are others in the same boat as you and the Head Office is there willing you on and encouraging you every step of the way. That is the most enticing element of being in a franchise I feel.”



Emily with students of Razzamataz Medway



What did you know about franchising? “Very little really. Even when I was working as a teacher at Razzamataz, I didn’t know much about the franchise side of the business. It was only when we won a franchise award that I started to learn the benefits of being part of such a well- respected brand.”


How was the process of deciding to become a franchisee? “I live and breathe Razzamataz and I’m so passionate about the school. When the opportunity came to take over the school, it was a big decision as I have big shoes to fill. I’ve been so well supported that although at times it can feel a bit scary, there are always people to speak to.”


How has the initial training and support been? “The training does put you at ease and it’s a relaxed environment to learn. You are encouraged to contribute as much as possible and there’s no such thing as a silly question.”


What are your goals? “Razzamataz Medway has been hugely successful, but I have my own goals in place
to build on what is already there. I have two children aged five and two and I really feel my youngest son has missed out a lot because of the pandemic. I would like to introduce more Tots classes for the parents who have not been able to take their children to activities and I have lots of ideas for summer schools for the Senior students, where I can call on my industry contacts to give them unique opportunities.”


How do you hope Razzamataz will fit into your lifestyle? “The great thing about Razzamataz is that you can pick it up and put it down whenever suits you. I work for a few hours while my youngest is at nursery and then I can get back to stuff in the evening when they are in bed. I really want to be able to enjoy the children while they are young and Razzamataz gives you that flexibility.”



Emily with Frank Gaston, the choreographer for Beyoncé and Rhianna



What are you most looking forward to in becoming a Razzamataz Principal? “I’m so excited by the students’ success and it’s amazing to see them go on to appear in West End shows, gaining places at college and even becoming team members. As the Principal, it will be amazing to have an even closer connection to them and their families. I can’t wait to put my own spin on things and bring fresh ideas to the school.”


What advice can you offer others considering investing in a franchise? “I love the values and ethos at Razzamataz so for anyone considering joining, it is worth visiting other schools and maybe doing some work experience to see if your own values align. Anyone can open a theatre school, but not all theatre schools will be successful. I believe that Razzamataz has such a great reputation because the children are really the heart of the schools and the same opportunities are available to all the students, ensuring inclusivity and a supportive environment.”


“Head Office is there willing you on and encouraging you every step of the way.”


Join our team


We are looking for dynamic partners to own a Razzamataz Theatre School. If you are looking to make a difference in your local community to the lives of young people and you have a passion for performing arts, we would love to hear from you.


Re-sale opportunities


Occasionally franchise territories come up for re-sale due to a change in the franchisees’ personal circumstances or simply because they have decided to sell their asset and reap the rewards of their hard work. These re-sale schools very rarely stay on the market for long, so if you are interested, don’t delay in contacting us.


Re-sale schools in:


  • High Wycombe, Buckinghamshire
  • Derby, East Midlands


If you would like to find out more about our ambitious growth plans and be part of multi-award winning Razzamataz Theatre Schools network, drop Charlotte a line from our friendly Head Office team to book on to one of our virtual DISCOVERY DEN BOOK HERE.


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