Razzamataz Theatre Schools scores top marks in satisfaction survey

Razzamataz Theatre Schools is delighted to announce that for the fourth time, they have been awarded a five star satisfaction rating on the response from its own franchisees.

The Franchise Satisfaction Benchmark is provided by WorkBuzz – a leading independent franchise consultancy that helps reputable franchisors to improve franchise network performance and growth


Razzamataz Theatre Schools were delighted with its response rate which gave an overall Franchise Satisfaction Benchmark Score of 87%, with many of its broken down results rating much higher than the industry averages. This is in addition to being named as Best Franchise in the WorkBuzz Best Franchise Awards, sponsored by Lloyds Bank.


Winners of the 5 star franchisee satisfaction award 2021
Winners of the 5 star franchisee satisfaction award 2021


How we did it

Franchisees are asked to score the franchisor in a number of key areas including: Training & Support 95%, The System 92%, Culture & Relationships 80%, Leadership 85% and General Satisfaction 86%.  



Results at a glance

Products and Services: 100% (19% up on industry average)

“Our service supports children and their families. This is always needed but now it is absolutely essential.”

Marketing Support: 94% (17% up on industry average) 

“Great branding and always willing to invest in our marketing.” 

Training and Support: 95% (23% up on industry average)

“Initial training was excellent, and support has been continuous.” 

The Brand: 94% (5% up on industry average) 

“Razzamataz is well known and popular brand in our local area.”

Peer support: 100% (29% up on industry average)

“Head Office and the community of franchisees are incredibly helpful.”


One area that repeatedly comes up is the way Razzamataz supported franchisees through the pandemic, with the following comment typical of many: “The support during lockdowns has been absolutely outstanding and I think it was so good it is worth mentioning as a standalone comment. Head Office were there for us every step of the way, providing us with not only ways in which to adapt so quickly that not even a single session was missed, but they also helped retain students and gain new ones.”

Although many franchisees said the biggest challenge facing their business was Covid, the network is very proud of how schools are getting back to and beyond pre-Covid numbers. This optimism is shared by the majority of franchisees; when asked about the next 12 months, 88% of franchisees expect their profitability to improve. 


Founder and MD, Denise Gosney
Founder and MD, Denise Gosney


Hear from our Founder

“We are delighted to once again receive the five star rating from WorkBuzz’s Franchise Satisfaction Benchmark in what has been the most difficult year for the children’s activity sector,” says Denise Hutton-Gosney, MD and Founder of Razzamataz Theatre Schools. “I would like to say a huge thank you to my Head Office team and all of my amazing franchisees for showing their commitment to the Razzamataz brand and the continued support they showed to all of our young customers and their families. When I think back to the start of the first lockdown and everything we have achieved since then, I’m so proud of the way that we pulled together as one big team in an extremely ethical and responsible way, keeping everyone’s best interests at heart. Receiving this positive feedback from our franchisees at the end of this challenging 12 months has been very heart-warming,” 


Why join a franchise 

Franchisee satisfaction is a powerful concept in franchising. Positive levels of franchisee satisfaction can contribute to strong network growth and development. This is achieved not only from the franchisor, but also the wider community. Razzamataz franchisees scored 100% (29% higher than industry average) when asked about peer support, stating: “Head Office and the community of franchisees are incredibly helpful.”

As Razzamataz emerges from the restrictions, the network is looking to the future to refine the BMS and merchandising systems. “We have been researching and talking to suppliers to improve the administrative process, saving franchisees time and allowing them to focus on other areas,” says Denise. “Head Office is also looking at a new merchandise range and different options for an ecommerce site so we can best serve our customers,” 

How to be successful 

To be a successful franchisor, it is important to give a voice to everyone in the network. Razzamataz have a Franchise Advisory Council and recently introduced a Mastermind Group to discuss any new developments. Every franchisee has access to their representative to get their voice heard and another new initiative is the introduction of ‘Wellness and Collaboration’ calls. Franchisees are given the opportunity to speak directly to the MD Denise and Support Manager Charlotte. 


Matthew Rayson -Principal Razzamataz West Cumbria
Matthew Rayson -Principal Razzamataz West Cumbria

Summing up the survey, Matty Aitchison-Rayson, franchisee Razzamataz West Cumbria says: “I’m blown away by how much our numbers have grown following the support from Denise, Charlotte, Head Office and the network.” 


What are the three best things about your franchise?

  • Support from head office and fellow franchisees
  • Being part of a family
  • Ever growing – student numbers are increasing which means profits are too
  • Brand awareness
  • Flexibility around family life
  • Great branding and always willing to invest in our marketing
  • Head Office and the community of franchisees is incredibly helpful. They are welcoming and truly believe that one franchise doing well helps everyone
  • Opportunities and cost saving I wouldn’t get on my own
  • Our high expectations and quality of training provided
  • Our service is inclusive and differs to the competition in every way, including price, meaning we can help more people
  • Reactive to all government guidelines. HO have gone above and beyond to support us through the pandemic
  • Retaining stature in the performing arts industry
  • The profitability 
  • Willing to invest in professionals to train us in marketing


Join our network 

We are currently looking to launch more theatre schools across the UK and overseas. If you would like to find out more about our ambitious growth plans and be part of multi-award-winning Razzamataz Theatre Schools network, drop Charlotte a line from our friendly Head Office team to book on to one of our virtual Discovery Dens.


Re-sale opportunities

Occasionally franchise territories come up for re-sale due to a change in the franchisees’ personal circumstances or simply because they have decided to sell their asset and reap the rewards of their hard work. These re-sale schools very rarely stay on the market for long, so if you are interested, don’t delay in contacting us. Re-sale schools in:

  • Horsham, West Sussex
  • High Wycombe, Berkshire
  • Paisley, Renfrewshire 





Notes to editors: 

About the Franchise Satisfaction Benchmark (FSB)

The FSB is provided by WorkBuzz, a leading independent franchise consultancy. It works by inviting existing franchisees to participate in an anonymous online survey which asks them 31 questions about their franchise ownership experience. Using a consistent methodology, the franchise is assigned an overall FSB score and the highest performing franchisors are recognised in the Best Franchise Awards. For more information please visit: www.bestfranchiseawards.co.uk/ 

“This report is published by WorkBuzz. It is not intended to be an endorsement or recommendation by WorkBuzz. It is strongly recommended that any prospective franchisee completes thorough due diligence and receives professional advice before investing in any franchise.”