How to capture the power of a brand

How to capture the power of a brand

The need to stand out in a crowded market in today’s overwhelming world where we are constantly bombarded with multi-media messages, requires a sophisticated approach to marketing and branding.

Principals at the northern regional meeting

For Principals that are part of a franchise with years of experience in the theatre school industry, the tools they are provided with and the on-going training, allows them to be one step ahead of their competitors. Razzamataz Theatre Schools has just hosted their northern and southern regional meetings to give franchisees the chance to continue to offer the best experiences for their customers and to grow their own businesses.

Razzamataz has developed a thorough understanding of the problems the industry faces and has developed a number of strategies in which to best tackle them to utilise all of today’s technologies and innovations. Much of this is underpinned by the network’s powerful brand that is able to reach out to high-profile figures from every area of the theatre school industry.

“The collective power of all of our schools gives us the opportunity to join together as one powerful voice to talk about the most pressing issues such as child inclusion, building confidence and life skills. This was the message that we presented at our two regional meetings and it was embraced by our northern and southern franchisees,”
Denise Hutton-Gosney, MD and Founder of Razzamataz.

Principals at the southern regional meeting enjoying a networking lunch

The regional meetings were hosted by Suzie McCafferty, a franchise specialist who has been working with Razzamataz for more than ten years. Suzie has won multiple awards and excels in motivational speaking for business growth, which enabled her to explain Razzamataz’s new Growth Hubs to encourage Principals to take their schools to the next level.

As Razzamataz prepares to celebrate 20 years in business, the Dragons’ Den backed theatre school is launching a number of new projects and incentives including Team Celebration Days.

“The success of every Razzamataz school is down to a number of factors. The Principals must lead the way; but we don’t forget the teams of teachers and staff who make the sessions amazing for the children. We have a number of annual awards already highlighting the teachers and felt this was the right time to introduce a further focus on the teachers.”

Hear from our Principals

“I had a brilliant day and have come away with lots of things to think about. Certainly very interested in the Growth Hubs and I can’t wait for the Team Celebration days, these sound like an amazing opportunity to further involve our teams in the wider Razz community,”
Matthew Aitchison, Principal Razzamataz West Cumbria.

“I just wanted to say thank you for another great regional session, I came away with many tips and ideas,” Eve Aston, Principal of Razzamataz Tonbridge.

“Thank you to all involved in today’s proceedings. I have come away with some new things to try,”
Jude Hill, joint Principal of Razzamataz Leeds.

Brand power conference materials“The content and presentation were great. These days are the best to get you back on track and motivate you,”
Amanda Campbell, Principal of Razzamataz Paisley and Glasgow North.

“It was a great day yesterday and many thanks to Head Office for organising another very informative event,”
Victoria Cooper-Jones, Razzamataz Queens Park.

What our Principals thought

Venue: Wonderful, fantastic location, loved it, great and easy to find, plenty of space
Content: Thought provoking, excellent and very varied, engaging and well thought out, informative, inspiring, very good content all relevant and helpful for my business, excellent love all the new things being introduced.
Food and beverage: loved the smoked salmon, good variety, delicious, can we have vegan cookies.
Other comments: Thank you for a great day, overall really good layout and very helpful, thoroughly enjoyed the whole day thank you, overall really beneficial and helpful, networking is always good, brand guidelines are very useful.

Join our team

With the 20 year celebration Conference just a few months away, the focus is now on providing an exceptional event in London, which includes a huge surprise for Principals. For anyone looking to join the award-winning network, now is a great time to join with a number of financial incentives to mark this significant birthday. Selected potential franchisees will also be invited to attend the annual Conference held on 20 January 2020 at Millbank, London. This is a chance to meet Founder and MD Denise, the Head Office team and other Principals to find out more about running a theatre school.

Contact us NOW for a fabulous 50% off the franchise fee, first term management fee free PLUS we pay your VAT.
Just quote PR2020. Offer only available until December 2019.

Contact our friendly head office team on [email protected] or call 01768213086.