Despite ongoing economic uncertainty around the world, Razzamataz Theatre Schools is celebrating outstanding growth and commercial success, demonstrating the resilience of the children’s activity sector and the continued confidence families have in investing in their children’s development with a multi-award winning brand.
At the company’s recent Strategy Day meeting, the Head Office team reported that 90% of Razzamataz schools across the UK have shown growth since the start of the year. Notably, in April 2025, the network exceeded its ambitious student target of 9,150 by welcoming 9,180 young people, a clear sign that demand remains strong for high – quality performing arts education.
The overall year-on-year student growth of 15% has surpassed expectations, with Razzamataz maintaining a steady upward trajectory despite typical seasonal fluctuations and broader economic pressures. Across all student groups, average occupancy currently stands at an impressive 81%, well ahead of the 75% target.
This growth is mirrored in the organisation’s commercial performance. Management Membership Fee (MMF) revenue has risen by 19% year-on-year, while average gross revenue per school is up 17% year-on-year. The network’s total turnover now stands at approximately £6 million.
Behind this success lies Razzamataz’s unwavering commitment to supporting the people who make it happen, the franchisees, teachers, and team members across the network. The company continually invests in high-quality CPD (continuing professional development) days, and each franchisee benefits from a dedicated support mentor to guide them in areas such as business development, customer service, and educational delivery. This ensures that every school is led by confident, knowledgeable professionals capable of offering exceptional performing arts education to young people and a first-class experience to families.
Denise Gosney, MD and Founder of Razzamataz, says: “These figures are a testament to the hard work of our franchisees and teams and the strength of our offering. Parents want to give their children opportunities that are fun, confidence-building, and prepares them for the future, and even in tough times, they see the long-term value in investing in that.”
This growth is not just confined to the UK, with long-standing franchisee Jessica Chandler-Smith making history by becoming the brand’s first Master Franchisee, taking Razzamataz into the Republic of Ireland. This marks a major milestone in the company’s international expansion strategy. Additionally, Razzamataz is actively exploring further global opportunities, with Dubai and the wider UAE firmly on the radar. The company is currently in promising discussions with multiple organisations in the region, showing that international demand for high-quality, confidence-boosting children’s performing arts education is growing.
Behind the success is the understanding that investment in children remains a priority for families. According to a Love Admin survey, the number of activities per household has remained stable since 2024, underlining parents’ commitment to supporting their children’s personal and social development.
What’s more, this investment isn’t just personal, it’s societal. A report by the Royal Foundation Business Taskforce for Early Childhood, spearheaded by the Princess of Wales, found that business investment in early years development could unlock £45.5 billion in annual value for the UK economy. This includes benefits such as reduced public spending on remedial measures, improved workforce participation for parents, and enhanced social and emotional skills in future generations.
As one of the UK’s leading theatre school networks, Razzamataz is proud to be part of this movement, offering accessible and enriching activities that support young people to reach their full potential.
“We believe in investing in the future and that starts with our children,” adds Denise. “Razzamataz isn’t just a smart business investment; it’s an investment in communities, wellbeing, and the leaders of tomorrow. And we know the only way to deliver that is by investing in the people who run our schools, supporting them every step of the way to succeed.”
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