Building a theatre arts business Deborah Laws is the Principal of Razzamataz Plymouth and combines 11 successful years of Razzamataz with running her own dance school, being a mum and a commitment to her own CPD. Background I am a dance studio owner, an ISTD examiner and a tutor for the ISTD teaching qualifications. I …
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From accountant to theatre school Principal Like many mums, after having her two children, Claire Walford was inspired to find fulfilling work that she could do alongside her commitments as a parent. Having been an accountant all her working life, it seems at first glance quite a side step to take over a theatre school. …
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Twenty years of memories When Aleasha Wallace was just twelve years-old, little did she know that joining a local theatre school would have life-changing effects. Aleasha was one of the first ever students to attend Razzamataz, now a high-profile theatre school franchise with almost 50 schools nationwide and boasting students in award-winning West End shows, …
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Working with West End stars Today’s musical theatre shows are reaching out to a younger audience and talking to them like never before. Go to any West End or touring show and the audience will be packed with teens and children, desperate to see the show that they have been following on social media for …
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How to capture the power of a brand The need to stand out in a crowded market in today’s overwhelming world where we are constantly bombarded with multi-media messages, requires a sophisticated approach to marketing and branding. For Principals that are part of a franchise with years of experience in the theatre school industry, the …
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