Working with West End stars

Working with West End stars Today’s musical theatre shows are reaching out to a younger audience and talking to them like never before. Go to any West End or touring show and the audience will be packed with teens and children, desperate to see the show that they have been following on social media for …

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How to capture the power of a brand

How to capture the power of a brand The need to stand out in a crowded market in today’s overwhelming world where we are constantly bombarded with multi-media messages, requires a sophisticated approach to marketing and branding. For Principals that are part of a franchise with years of experience in the theatre school industry, the …

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